📊Executive Summary

The article discusses the increasing frequency of supply-chain disruptions and emphasizes the importance of preparation for companies to maintain competitive advantage. It highlights Ford's experience during the COVID-19 pandemic, where a semiconductor shortage led to factory shutdowns and a decline in market share for their electric vehicles. The research presented suggests that firms can mitigate the impact of disruptions through strategic investments in backup supplies and flexibility. The findings underscore that disruptions are now a common reality, and companies that are well-prepared will be better positioned to navigate these challenges....