📊Executive Summary

Samsung has warned of potential price hikes for TVs due to an ongoing shortage of memory chips, particularly DRAM. The company's co-CEO, T M Roh, indicated that this unprecedented situation is impacting various consumer electronics, including mobile phones and home appliances. The demand for memory has surged, driven by the AI boom, which is diverting chip production towards data centers rather than consumer devices. As a result, procurement teams should anticipate increased costs and consider securing inventory sooner rather than later, especially for entry-level and mid-range TVs....